Quality + Quantity = Better Client Relationships

One of the key things to get right when it comes to communication in property management is Q2 aka quality of the conversation and the quantity of the conversation.

The quality is about how good the conversation is. Are we actually talking through the things that matter? Are we being clear, helpful, and valuable in the way we communicate?

Then there is quantity or frequency. How often are we communicating?

Because if you only speak to someone once a year, the conversation might be high quality, but it probably will not be enough to build momentum or strengthen the relationship. On the other hand, if you are communicating all the time but there is no substance in it, you just become noise.

So the goal is to get the balance right.

Normally different landlords will want different levels of communication. Some will want more frequent updates. Others will prefer less. So part of the skill is reading the play and understanding what works best for each client.

That said, I would not suggest simply asking, “How often do you want to hear from me?” because quite often the answer will be, “Only if there’s a problem.” And that is not exactly a relationship-building strategy.

A better approach is to lead the conversation. Say something like, “Here’s what typically works well in terms of communication. How would that work for you?” That gives you a professional framework while still allowing you to tailor the experience.

Remember… great property management isn't about communicating more.

It's about communicating with purpose.